Tools
Experience map, Adobe Suite, Figma
Responsibilities
User research
Experience mapping
Visual design
Duration
Team
Emma Chuang
Shruti Jain
Sugandh Agrawal
10 weeks
Tribe
Elevating the travel planning experience, Make your journey to the destination more awesome.
Travel not only excites people but can also cause anxiety before and during the trip. The goal of this product was to create a solution that makes travel planning effortless and helps people capture unique and memorable experiences during their journey.
PROBLEM DISCOVERY
Have you ever considered how many apps and tools you've used while planning a trip?
THE SOLUTION
By installing the Tribe app, Alexis could eliminate the headaches she might face from the beginning to the end of the trip.
Introducing
Tribe
The most frequently used tools based on the survey.
Despite the excitement, preparing for travel can become overwhelming.
We hosted a workshop asking people how they feel when they think about planning a trip.
Here’s what we found.
01 Collaborative Planning
People like to collectively envision their trip but struggle to accommodate diverse preferences in a group.
02 Making Memories
People remember the moments that surprised them the most.
03 Improvised Planning
People need an escape plan when an incident happens.
04 Integrating products
People have to use many apps to plan a trip.
TARGET AUDIENCE
Younger Consumer
Aged between 18 to 29
87%
of them travel with family and friends.
50%
of them travel 2-5 times a year in the U.S.
79%
of them travel once a year outside the U.S.
RESEAECH & FINDING
We uncovered some interesting insights from our research with participants aged 18 to 29.
WORKSHOPS
45
Participant
INTERVIEWS
13
Interviewees
SURVEY
33
Responses
PROBLEM STATEMENT
How might we enhance the travel experience to make it more memorable and easier to collaborate on?
EXPERIENCE MAP
Meet Alexis
Alexis is in her 20s. Recently, she wanted to go on a trip with her friends.
However, she will face several difficulties throughout the journey.
01 Collaborative Planning
A SHARED WISHLIST
Alexis and her friends have different opinions on places to visit. A shared wishlist allows everyone to add suggestions to the itinerary for others to see.
EXTERNAL TO INTERNAL
When Alexis gains inspiration from other apps, she can effortlessly share it with her friends and keep everything organized.
GENERATE AI ITINERARY
Not sure which places to choose for the final itinerary? No worries! The generator can help Alexis and her friends make the best choices based on their wishlist or even start the itinerary from scratch.
TAKEAWAYS
narrow down focus
02 Improve Planning
ALWAYS HAVE A PLAN B
One of the best brunch spots Alexis and her friends planned to visit is fully booked. By using the Tribe app, they can easily find an alternative plan and move on.
03 Memories
YEARLY WRAPPED & MILESTONES
Alexis feels a dip in her mood when the trip concludes. By capturing her travel memories and milestones, she can look back on this journey and celebrate the unique moments she and her friends experienced together.
Based on the data and Alexis’s preferences, the app can offer her more personalized and accurate suggestions for her next adventure.